It all started back in 1998 a few years out of college working as a PC support engineer.
I was sick of London, depressed from the gloomy grey weather.
I was searching for the next chapter of my life..
I was just getting used to the reality that my dream of being an athletics super star wasn’t going to materialize.
The internet was still very young then. I’m talking about 56k dial up modems, during the aol you’ve-got-mail times.
My PC back then was a Pentium MMX 200 MHz, with a whopping 32 MB of RAM.. lolol…
Anyhow…
One day I got a four page letter in the mail. I’m not going to lie, I can’t even remember what the letter was about. All I know is that after reading I was so hyped up and ready to buy this ting..
I was going to be rich I thought to myself.
So naive… Such a gullible punk I was…
I showed the letter to my girlfriend at the time and she too was really excited and just as gullible… It was definitely something along the lines of make 1000s of pounds in the next 90 days.
This was my first taste of copywriting the art of persuasive writing.
I was just amazed at how words could conjure up so much emotion and leave you ready to spend money.. I kept thinking how the the hell did they write this.
Anyway I kind of forgot about the whole experience after one my elders said its a scam and warned me just leave that stuff alone unless I wanted to loose money.
I listened and didn’t move forward with the opportunity.
I went on with my life.
I moved over to the United States in 2000 and was a fully fledged I.T Engineer working for BellSouth (now AT&T) at the the time.
Let’s Jump to 2009 when on one random day browsing the net I came across a banner ad talking about something called ‘Affiliate marketing’.
This ad took me to a product on some website called “Clickbank” which taught people looking to make money from home how to use this weird thing called SEO to “Rank Websites” (Whatever that means:-)) and promote affiliate offers on said websites.
I saw those Earning screenshots and nearly soaked my pants with excitement! If I could do what that kid who looked like he was in High School was doing… I could live the American dream, and pursue my all dreams again.
So, I bought that course. And, another one after that, and another, and another, and another. Before i knew it 3 years had flown by and I had a hard drive full of half watched videos and half read ebooks and $1,000s of dollars gone from my bank account.
Until I hired a coach who told me my problem was I wasn’t building an email list. Now, back in 2012 building email lists wasn’t the rage it is today. I thought it was dumb at the time. The thought of sending automated emails to random people felt cringe to me (It was a different time okay!!!… I know I was painfully dumb)
But, I listened to him and started building a list by buying Solo ads. I built a list of 208 subscribers. Then I wrote a short little ebook and sold 19 copies to this list of just 208 subs. I bought more solo ads, and sold the same ebook again and this time I sold 36 copies. I rinsed and repeated and sold another 54 copies.
Then I took this email list over to this website called the “Warriorforum” and sold an ebook there. I drove sales first from my email list which put me over 50 sales, then affiliates noticed all the sales it was generating and hopped on it and drove it to over 1,000 sales. And,
before I knew it… after a few short months… I went from 3 years of nothing to over $30,000 in the bank and an email list of over 5,000 subscribers. And, even now…. all these years later, there are people from those original product launches back in 2012 still buying products from me today.
Learning to build an email list enabled me to get build a world class studio in my house. Yes, I’m a home recording studio Enthusiast.
Picture of home studio.
You need to understand that the freedom to do these things began with email marketing.
I went on to learn as much as I could about email marketing and put back a lot of my earnings to further my education.
I’m now a certified email marketing manager after sitting under one of the best email copywriters that I’ve ever known – Chris Orzechowski.
And, I’ve been earning a full time income online ever since.
I never did become a super record producer but I can afford to pretend to be one because my online business supports my hobby.
I didn’t just create ebooks. I used email marketing to get into affiliate marketing, SEO, client work, copywriting, running paid traffic (Facebook Ads, Google Adwords, Native Ads, etc). Email marketing is the foundation of everything I do.
Which is why as you enter my marketing world the only thing that I really offer and focus on is email marketing. Because, it makes learning and profiting from everything else 1,000X easier.
Anyway, that’s just a little about me.
Shoot me an email and tell me a little about you and your business. I am always happy to chat.
All the best,
Sean Joseph
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